Full-Charge General Manager (Multi-Unit Boutique Fitness Centers)

Manalapan, NJ

Full Time

Manager/Supervisor

$70k to 80k Base Salary + Performance Bonuses
(Total Potential Compensation: $70,000–$95,000+)

Clear Path to Area Director, Regional Manager & National Manager

Company: Fit Franchise Brands
Employment Type: Full-Time
Reports To: CEO

About the Opportunity

Fit Franchise Brands is seeking a high-performance, Full-Charge General Manager to lead multiple boutique fitness centers within our organization. This is a multi-unit operational leadership role designed for someone who thrives in a fast-paced, service-driven environment where expectations are high, accountability is non-negotiable, and member experience is everything.

You will assume full operational ownership, including:

Leading and developing Center Managers and their teams
Driving sales, retention, and profitability across multiple boutique fitness centers
Implementing systems, standards, and accountability frameworks
Rebuilding culture and improving operational consistency
Laying the foundation for future multi-unit growth

This position offers a fast-track pathway to Area Director, Regional Manager, and National Manager roles as we continue to scale.

Mission of the Role

Your mission is to elevate performance across all assigned boutique fitness centers by driving:

Strong revenue growth
High member retention
Team accountability and consistent execution
Benchmark-level operational excellence
Clear alignment with brand standards

You will play a central role in shaping the member experience, staff performance, and operational outcomes.

Key Responsibilities

Leadership & Team Performance

Lead, coach, and hold accountable multiple Center Managers
Establish a culture of discipline, follow-through, and strong execution
Conduct regular in-center visits to observe member interactions, coaching quality, and sales processes
Implement management rhythms including daily huddles, KPI reviews, and weekly performance meetings

Sales & Member Growth

Own multi-unit sales performance and conversion metrics
Train teams on lead management, tours, trial conversions, and closing
Manage KPIs daily to ensure sales expectations are met or exceeded
Optimize member experience to drive long-term retention and referrals

Operations & Systems

Ensure consistent execution of the boutique fitness class experience
Implement checklists, SOPs, accountability systems, and workflow processes
Identify operational breakdowns and implement corrective actions quickly
Oversee scheduling, labor management, and cost control to meet profitability targets

People Development

Set clear performance expectations for managers and staff
Coach, develop, and evaluate team performance with transparency
Address underperformance decisively and professionally
Recruit, hire, and retain strong operational and member experience talent

Compensation

Base Salary: $70,000
Performance Bonuses: Based on sales, retention, operational KPIs, and profitability
Total Potential Compensation: $70,000–$95,000+ annually for top performers

Ideal Candidate Profile

We are looking for a high-capacity operator who understands the demands and energy of boutique fitness.

You Are:

Highly accountable with strong ownership of results
Skilled at diagnosing issues and implementing effective solutions
Confident having direct conversations and setting firm expectations
Energized by being in centers, coaching teams, and driving performance
Focused on delivering an exceptional member experience

Experience Requirements:

Multi-unit leadership preferred, or high-performing single-unit leadership ready for scale
3–5+ years of experience in boutique fitness, fitness, retail, hospitality, or service-based industries
Documented track record of improving sales, retention, and team performance

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Do you currently live within a reasonable commute to the Manalapan, NJ area?*

If you live outside the area, are you willing to relocate?*

Do you have a reliable vehicle and the ability to travel between multiple Monmouth County centers each week?*

Our boutique fitness centers open at 5:00 AM and the last class ends at approximately 8:00 PM. Are you able to work early mornings and evenings when necessary to observe all parts of the operation?*

This role requires spending significant time in-center observing staff, coaching teams, and ensuring standards are met. Are you able to be physically present across all centers on a consistent basis?*

Are you able to work a schedule that includes a mix of mornings, evenings, and occasional weekends as needed for operational oversight?*

Do you have prior experience managing a team of managers (not just frontline staff)?*

Have you ever been responsible for performance outcomes (sales, retention, or operations) across more than one location at the same time?*

Have you led teams in boutique fitness, fitness, retail, hospitality, or another service-based environment?*

Do you have experience holding employees accountable through clear expectations, performance reviews, and corrective action when needed?*

Briefly describe how you would organize your time across three different centers to ensure consistent performance and accountability.*

Briefly explain how you typically diagnose root causes when a location is underperforming?*

Our compensation structure includes a $70k to 80k base salary with performance bonuses that can bring total compensation to 80k to $95k+. Does this meet your compensation expectations?*

This role requires having direct, sometimes uncomfortable conversations with managers and staff. Are you comfortable holding people accountable in a firm but professional manner?*

This is a high-accountability role with clear expectations. Do you thrive in an environment where results are measured and reviewed regularly?*

Optional: Why do you believe you are a strong fit for a multi-unit leadership role in boutique fitness?

Human Check*

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