Director of New Center Opennings

Remote

Full Time

Experienced

Job Title: Director of New Center Openings
Company: Fit Franchise Brands
Location: Remote with travel (60–75%)

About Fit Franchise Brands

Fit Franchise Brands is the parent company of The MAX Challenge and Farrell’s Extreme Bodyshaping. Serving over 30,000 members nationwide, we are focused on transforming lives through fitness, nutrition, and community. Our programs combine structured workouts, personalized nutrition, and accountability to deliver real, lasting results. We are a growth-focused organization building a system that produces consistent outcomes across every location.

Position Overview

The Director of New Center Openings is responsible for launching new franchise locations and ensuring they open strong, operate to standard, and build momentum from day one.

This role owns the full opening cycle, from pre-sale through the first 180 days of operation. Success is measured by execution, early performance, and the ability to prepare franchisees to run disciplined, results-driven businesses.

This is a field-based role for an operator who is comfortable leading from the front, driving accountability, and working directly with franchisees in high-impact situations.

Key Responsibilities

New Center Openings

Lead all aspects of the opening process from pre-launch through post-opening stabilization
Coordinate pre-sale activity to build early demand and drive opening readiness
Oversee grand opening execution and ensure a strong Day 1 experience
Ensure locations are operationally ready, fully staffed, and aligned with brand standards

Franchisee Preparation and Accountability

Prepare franchisees to operate their business with a clear understanding of expectations and performance drivers
Ensure readiness across sales, operations, staffing, and member experience
Hold franchisees accountable to timelines, activity standards, and opening benchmarks
Address gaps quickly and drive corrective action

Training and Onboarding

Train franchisees and their teams on sales process, daily operations, and member experience
Provide hands-on coaching to ensure execution is consistent and repeatable
Reinforce standards and expectations through direct observation and feedback

First 180 Days Performance

Support new locations through early-stage ramp and stabilization
Monitor key performance indicators including lead flow, sales activity, attendance, and retention
Identify performance issues early and implement solutions
Ensure a smooth transition into ongoing operational support

Playbook Development

Continuously improve the new store opening process based on field results
Identify patterns from high-performing openings and standardize best practices
Maintain clear documentation and structure for future openings

Reporting and Communication

Provide regular updates on opening timelines, readiness, and performance
Communicate risks, delays, and issues early
Deliver clear, concise reporting to leadership on outcomes and opportunities

Qualifications

5+ years of experience in multi-unit operations, preferably in a franchise system
Proven experience opening new locations with strong operational and financial outcomes
Strong understanding of sales processes, unit-level economics, and performance drivers
Ability to coach, train, and hold business owners accountable
High level of organization and attention to detail
Strong communication and problem-solving skills
Ability to operate independently and manage multiple openings simultaneously
Willingness to travel 60–75% of the time

Preferred Experience

Experience in fitness, wellness, or service-based businesses
Background working within a franchisor or as a multi-unit franchisee
Familiarity with CRM systems, KPI tracking, and operational reporting tools

Compensation

On-target earnings: $110,000 – $150,000, inclusive of base salary and performance-based bonus
Performance-based bonus tied to new store openings and early-stage ramp performance
Total compensation aligned with experience and results

Benefits

Paid Time Off (PTO)
Health Insurance
Dental Insurance
Vision Insurance
401(k)

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Do you have experience opening new locations in a multi-unit or franchise environment?*

Are you willing and able to travel 60–75% of the time?*

Have you directly trained and onboarded operators or managers responsible for running a location?*

Do you have experience managing performance in the first 6 months of a new location?*

Are you comfortable being measured against performance outcomes, not just task completion?*

Describe your role in opening a new location. What were you directly responsible for from pre-launch through the first 6 months?*

What specific actions did you take to ensure a new location had a strong Day 1?*

How do you prepare a business owner or operator to be ready before opening? Be specific.*

Tell us about a time a new location struggled after opening. What did you do to correct it?*

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