General Manager - Boutique Fitness
MAX Fitness & Wellness – Hillsborough, NJ
Full Time, In-Person
MAX Fitness & Wellness is more than a gym—we’re a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth.
Position Overview
The General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance.
You will serve as the face of the business—leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.
Key Responsibilities
Leadership & Team Management
Lead, coach, and develop a high-performing team of instructors and front desk staff
Set clear expectations and hold the team accountable to performance and service standards
Manage hiring, onboarding, scheduling, and ongoing training
Foster a positive, energetic, and professional culture
Sales & Growth
Drive membership sales and enrollment into programs and challenges
Lead by example in consultations, follow-ups, and conversions
Execute local marketing initiatives and community outreach
Track KPIs and sales performance, adjusting strategies as needed
Operations & Member Experience
Oversee daily operations to ensure smooth, efficient center performance
Deliver an exceptional member experience from first visit through long-term retention
Handle member concerns with professionalism and care
Ensure facility cleanliness, organization, and brand standards are upheld
Administrative & Reporting
Manage basic reporting, payroll oversight, and scheduling
Maintain systems and processes to support consistent results
Communicate effectively with ownership and corporate support teams
Qualifications
2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)
Strong sales background with a proven ability to drive revenue
Excellent communication, organizational, and interpersonal skills
High energy, positive attitude, and solution-oriented mindset
Comfortable leading from the front and being hands-on daily
Passion for health, fitness, and helping others succeed
Compensation
$60,000 annual base salary
Bonus and commission incentives available after 90 days of employment
Growth opportunity within a results-driven, people-first fitness brand
Why Join MAX Fitness & Wellness?
Competitive salary with performance-based incentives
Opportunity to grow within a nationally recognized fitness brand
Supportive leadership and proven systems
Meaningful work that makes a real impact on people’s lives
Ready to lead, inspire, and grow?
Apply today and become a key leader at MAX Fitness & Wellness Hillsborough.